Steve Simonson with his team and community — HumanityNow.ai founder

Steve Simonson

Three Decades of Building

Steve's Story

Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past three decades. His endeavors have garnered significant accolades, including three successive appearances on the Inc. 500 list, multiple recognitions on the Internet Retailer Top 500, Washington State's Fastest Growing Business award, and a finalist position in the Ernst and Young Entrepreneur of the Year Award.

Steve's profound expertise as a leader and operator has been demonstrated across numerous enterprises, driving them from startup stages to prosperous exits. His business operations are currently orchestrated through his holdco entity, SYMOGLOBAL.com, which includes his free entrepreneurial support platform and podcast, Awesomers.com, and the exclusive executive training resource group Catalyst88.com.

With over two decades in global supply chain and sourcing, Steve is a seasoned expert who specializes in product sourcing from various countries, including China. His expertise extends to product sourcing at scale, crucial for eCommerce ventures and consumer packaged goods. He shares insights on global product sourcing strategies through various platforms online and from stages around the world.

Today, Steve's most ambitious initiative is HumanityNow.ai — a done-for-you AI service that brings the power of the Parsimony Chat AI platform to every service business on Main Street. The concept is simple: AI is too powerful to leave unused, but too complicated to leave unsupported. HumanityNow.ai bridges that gap with real human experts who handle everything — design, deployment, and 24/7 ongoing support.

Recognition & Awards

Inc. 500 — 3×

Three consecutive years on America's fastest-growing companies list

Internet Retailer Top 500

Multiple listings recognizing excellence in eCommerce

WA Fastest Growing

Washington State's Fastest Growing Business award

EY Finalist

Ernst & Young Entrepreneur of the Year Award finalist

302+ Podcast Episodes

Host of the Awesomers podcast — one of the largest operator-focused education archives in ecommerce

Global Conference Speaker

Featured at European Seller Conference, Billion Dollar Seller Summit, Prosper Show, and more

Principles That Guide the Work

01

Systems Over Hustle

Sustainable businesses are built on robust systems, not endless hustle. Steve's philosophy: systems run the business, people run the systems.

02

Entrepreneurs Are Never Alone

In Steve's world, entrepreneurs are always welcome and never alone. His mission is to create communities and resources that make the entrepreneurial journey less isolating.

03

Value Over Volume

Retirement 2.0 is a mindset: do fewer things, but do them with greater impact. Steve focuses exclusively on initiatives that create lasting, meaningful value.

04

Resilience Through Cycles

Having navigated the dot-com bust, the 2008 crash, and multiple market disruptions, Steve brings hard-won wisdom about building businesses that endure.

The Journey So Far

Late 1980s

The Entrepreneurial Spark

Steve's entrepreneurial journey begins in the late 1980s, when the first spark of business ownership ignites — laying the foundation for a lifelong commitment to building and scaling ventures.

Early 1990s

Heavy Operator Learning

The early 1990s become Steve's intensive learning ground as an operator. He dives deep into business operations, supply chain, and the fundamentals of scaling — lessons that would shape every venture to follow.

Mid 1990s

Retail Success & Top 25 Franchise

Steve enters the retail space and achieves remarkable success, securing a Top 25 placement in a major USA franchise — demonstrating his ability to build and scale operations at a national level.

2001

Navigating the Dot-Com Bust

While many businesses faltered during the dot-com crash, Steve adapted and evolved, building resilience and a deep understanding of market cycles that would serve him for decades.

2003–2008

Inc. 500 Recognition

Steve's companies earn three consecutive years on the Inc. 500 list, alongside multiple listings on the Internet Retailer Top 500 and Washington State's Fastest Growing Business award.

2008

Through the Housing Crash

The 2008 financial crisis tests every entrepreneur. Steve navigates through it, reinforcing his belief in systems-driven businesses that can weather any storm.

2010s

Going Global with Symo Global

Steve deepens his expertise in global supply chain and product sourcing, founding Symo Global to help entrepreneurs navigate international sourcing at scale.

2015+

Building the Ecosystem

Steve launches Awesomers, Catalyst88, and the Chairman's Circle program — creating a comprehensive ecosystem to support entrepreneurs at every stage of their journey.

2020+

Parsimony & the Systems Revolution

Steve spearheads Parsimony, a comprehensive AI and ERP platform embodying his core philosophy: systems should run the business while people run the systems.

Today

HumanityNow.ai & Retirement 2.0

Steve's 'Retirement 2.0' philosophy means focusing only on work that brings real value. HumanityNow.ai is his most ambitious initiative yet — bringing the power of Parsimony's AI technology to every service business on Main Street, backed by real human experts.

The 68-Cent-an-Hour AI Employee

Steve recorded this 40-minute deep dive while driving through the American Northwest — pulling from decades of hard-won experience, a rigorous cost analysis, and the philosophy behind HumanityNow.ai.